Semiotics – or semiology – is the discipline concerned with the study of signs, their coherence, their meaning and their use. A sign is understood to be anything which, by nature or convention, represents another object or idea. The specific meaning that a sign seeks to convey through its expression – its signifier – is what grants it significance within a given context.
This publication addresses issues related to leadership in humanistic companies.
Semiotics – or semiology – is the discipline concerned with the study of signs, their coherence, their meaning and their use. A sign is understood to be anything which, by nature or convention, represents another object or idea. The specific meaning that a sign seeks to convey through its expression – its signifier – is what grants it significance within a given context.
This publication addresses issues related to leadership in humanistic companies.
