{"id":143982,"date":"2026-09-01T16:55:29","date_gmt":"2026-09-01T14:55:29","guid":{"rendered":"https:\/\/aurenfundacion.com\/?p=143982"},"modified":"2026-09-01T16:55:29","modified_gmt":"2026-09-01T14:55:29","slug":"umanius-10-business-aesthetics","status":"publish","type":"post","link":"https:\/\/aurenfundacion.com\/en\/umanius-10-business-aesthetics\/","title":{"rendered":"Umanius &#8211; 10. Business aesthetics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;168631&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; width=&#8221;5\/6&#8243;][vc_column_text uncode_shortcode_id=&#8221;160954&#8243;]<\/p>\n<h4>No. 10 Business aesthetics<\/h4>\n<p>Semiotics \u2013 or semiology \u2013 is the discipline concerned with the study of signs, their coherence, their meaning and their use. A sign is understood to be anything which, by nature or convention, represents another object or idea. The specific meaning that a sign seeks to convey through its expression \u2013 its signifier \u2013 is what grants it significance within a given context.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_button button_color=&#8221;color-678374&#8243; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Faurenfundacion.com%2Fwp-content%2Fuploads%2F2026%2F09%2FUMANIUS-10-english.pdf&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;210306&#8243;]Download PDF[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;123961&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_single_image media=&#8221;143983&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; media_title_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;574180&#8243; media_link=&#8221;url:https%3A%2F%2Faurenfundacion.com%2Fwp-content%2Fuploads%2F2024%2F11%2FUMANIUS-1-english_October-2025.pdf&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/6&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;171356&#8243;]This publication addresses topics related to leadership in the humanistic enterprise.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Semiotics \u2013 or semiology \u2013 is the discipline concerned with the study of signs, their coherence, their meaning and their use. A sign is understood to be anything which, by nature or convention, represents another object or idea. The specific meaning that a sign seeks to convey through its expression \u2013 its signifier \u2013 is what grants it significance within a given context.<\/p>\n","protected":false},"author":3,"featured_media":143979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,196],"tags":[197,198,199],"class_list":["post-143982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","category-umanius-en","tag-conceptual-framework","tag-humanism","tag-civilisation"],"_links":{"self":[{"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/posts\/143982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/comments?post=143982"}],"version-history":[{"count":2,"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/posts\/143982\/revisions"}],"predecessor-version":[{"id":143988,"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/posts\/143982\/revisions\/143988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/media\/143979"}],"wp:attachment":[{"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/media?parent=143982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/categories?post=143982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aurenfundacion.com\/en\/wp-json\/wp\/v2\/tags?post=143982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}