No. 4 The humanistic enterprise
To manage is to unite intentions in the pursuit of shared objectives. Corporate governance serves as the means through which these objectives are achieved. It is a manner of governing which aspires to the attainment of enduring economic, social and institutional development. At the heart of humanistic corporate governance lies the civic commitment to actively contributing to the advancement of humanity, through principles and guidelines inherent in business humanism.
Humanistic governance is the way in which companies assume and manage their civic responsibility. It encompasses the planning, organisation, implementation, co-ordination and evaluation of decisions in line with the core purpose of the organisation. Its objective is the attainment of sustainable institutional progress.

